The trigger for sugar cravings seems so “everyday” that beating it can feel impossible. We’re here to tell you otherwise.
If you think “sugar cravings” aren’t real, think again.
The American Heart Association states that the average American should limit their sugar consumption to roughly 22 lbs of sugar per year.
Yet somehow we manage to consume, on average, 142 lbs of sugar per year!
That’s not simply a case of “having a sweet tooth.” That sounds like addiction.
So, why do we eat as much sugar as we do? And once we start… Why can’t we stop?
Our sugar cravings can be traced to one unlikely source. It has little, if anything, to do with taste, convenience, or personal preference.
The source of our sugar cravings is stress.
Stress is widespread among Americans. Roughly 80% of us claim to experience stress, and almost 50% say that it negatively affects our behaviour.
We’ve all had the experience of reaching for food after a bad day at the office. But why do we never reach for raw broccoli or egg whites? Why do we always reach for a gooey brownie or a large cookie?
Because these aptly nicknamed “pick-me-ups” have been scientifically shown to make you feel better.
When we consume sugar, dopamine is released in the area of our brain known as the nucleus accumbens. This is the region associated with ‘novelty’ and ‘reward.’
Sugar triggers the pleasure center of our brain, and we start to feel good.
It’s not a stretch to call this a drug-like response. This is the same pattern that occurs for people taking substances such as cocaine and heroin.
This is why manufacturers stuff foods with sugar. It’s not so it necessarily tastes better. It’s so it makes us feel better.
This way we subconsciously start to associate feeling good with a company’s product, and we quickly become repeat customers.
You probably know that sugar isn’t good for you. So why can’t you stop eating it?
There’s a scary science behind this question.
When we consume sugar, our blood sugar rises. In order to counteract this, our body produces insulin - the hormone that lowers blood sugar.
If we are consuming the reasonable amount of sugar discussed above, the insulin created is slowly released over time - leading to a steady decline of blood sugar until we are resting once again at a healthy, balanced level known as our fasting glucose level.
But as we know, we’re not consuming a healthy amount - we’re consuming an incredibly dangerous amount.
In consuming the excessive amount of sugar that we do - our blood sugar doesn’t just rise - it violently spikes.
But still, shouldn’t our body create insulin to null the effects?
It does. The problem is that with such a quick influx of sugar, the body panics and starts creating an absurd amount of insulin.
Once this happens, our blood sugar drops to the fasting glucose level very quickly… but then keeps dropping, until we are well below our ideal state.
I’m sure you’ve heard of a “sugar-crash.” That’s what this refers to. All of a sudden, our body needs sugar again. We must restore our blood sugar, even though we consumed quite a bit of sugar just a while ago!
This is what happens when you experience a “sugar craving.” It’s your body in survival mode!
Because the body feels that it’s under threat, it nulls the brain’s prefrontal cortex. This is the part of our brain that we associate with inhibitions and judgments, the same part that is dulled by alcohol.
So, we just start eating to restore those levels - and we don’t even care! We’ll gorge on whatever sugary products are nearby.
As the blood sugar rises again, the prefrontal cortex kicks back in, along with that self-judgment - and we start to feel miserable because we know we’ve eaten a load of food we shouldn’t have.
And while that is happening, the blood sugar still rockets up… until the insulin kicks in again… drops us far too low… and the cycle continues.
Clearly something has to change - this can’t go on and is dangerous.
And before you ask: Don’t worry. This is NOT some diet pill!
The most worrying aspect of sugar cravings is that they’re caused by stress.
We all know that stress is just a part of life… so how can it possibly be avoided?
That’s why Crave Stop™ is built on a foundation of American Ginseng and Gymnema Sylvestre. These herbs have adaptogenic capabilities that help your body resist the negative effects of chronic stress.
Simply put, we stop stress from pulling the trigger on your sugar cravings!
If we could stop our blood sugar levels from spiking and dropping violently, we’d eliminate a lot of the problems our sugar consumption causes us.
That’s why Crave Stop™ contains InSea2®.
InSea2® is a powerful, natural blend of polyphenols that support healthy blood sugar levels after meals..
This non-GMO ingredient works in the gut before sugars and starches can reach the bloodstream. This means InSea2® can interrupt the sugar and starch pathway in the digestive tract before they even have a chance to affect the brain and body.
When our blood sugar levels return to a healthy level, we don’t experience a sugar crash.
No crash? No crave!
InSea2® isn’t the only way that Crave Stop™ helps stop sugar affecting your body. This formula also includes Crominex® 3+.
This is a complex of amla berry and Himalayan Shilajit which provides your body with chromium, a necessary mineral for supporting healthy blood sugar levels.